21.1.07

專業 ‧ 護衞

二零零六年十二月廿七日 (周三),不知是陰是晴,天總是曚曨的。趁假座九龍塘又一城旁 InnoCentre 的康港設計師年展還有幾天便完結,專程到訪觀摩觀摩,見識見識一下剛落成的康港創意工業重鎮。


沿着地鐵站的指示,步出達之路,從斜坡高處往下望去,簇新的 InnoCentre 就在眼前。單憑外觀,那建築語言告訴我,InnoCentre 不像太 innovative,跟印象中的康港歷史博物館、中央圖書館、科學館、房屋協會大樓等政府建築風格雷同,即刻薄的人口中的「公廁風格」。如果招牌不是「InnoCentre」,換作「食環署」,我覺得,一樣 work (仲好襯㖭!)。

進去室內觀察,大堂是堂皇的,天井滲入天然光,十分以人為本。站崗的護衞雄糾糾,制服筆挺,好不神氣,相信恐怖份子也不會輕視之。旁邊的連鎖咖啡店,洋溢着一份中產知識份子香氣,正所謂:唔打得都睇得。配套之完善是否達世界級?學子寡聞不敢莽論,但作為一個康港普通市民,InnoCentre 真的給予我五星級的氣派。如果要雞蛋裏挑骨頭,我個人對某些建築物料是頗反胃的,如:「鏡鋼升降機門+磨沙圖案」、「楓木裝潢」、「不銹網扶手」。可能它們的存在是彰顯某種官僚品味或實惠耐用原則,但我覺反胃之餘,我覺得 visually 好唔 innovative 囉!!!

經詢問處護衞指引後,移步到地牢展覽廳。


乍見有一小桌子在展覽廳入口處,上面疊滿小冊子,估計是場刊,於是前往取之。隨手拿了一冊,正準備參觀,本來垂頭忙着的中年當席員便對我說話,以下是我們短暫的交流:

「不准觸撞展品。」(語氣機械而專業)
「哦。(知道)」(點着頭)
「但可以影相。(補充)」
「... ...」(只好禮貌地報以微笑)

知道規矩後,我便昂首闊步進入展場。誰知,聽見身後有急步趕至:「阿哥,阿哥,慢着,慢着。」回頭一看,原來是剛才的護衛阿嬏。「請問何事?」「麻煩你,一陣間,參觀過後,填一填場冊內的問卷給我。」見她這樣的專業和盡責,我那忍心拂袖而去。

康港設計師協會,三十多年來,為康港,為行業,不斷推廣設計對社會的重要性和捍衞設計業的專業品質和形象,雖然進步空間還大,但成績有目共睹。所以自己對她有一種自然而莫名的期許。自然,是因為自己家在康港兼以設計為業;莫名,是因為有時候覺得她離自己很遠,好像有着代溝似的。她做的,感覺上,好像與自己無關 (即使她名有「康港」和「設計」兩詞)。(可能她太像一個「商會」吧)

有期望和要求,亦因為她是「龍頭」、high profile、具影響力、自居專業、歷史悠久。當然明白到她仍努力付出中,人無完人,何況一個機構;但質素、嚴謹、着眼於細微處 (a sharp eye for details),又確是專業設計者與門外看的分野呢。


知道在 InnoCentre 之前,同一個展覽在 IFC 也展出過,不知道合共展期有多久,但依我眼前展品的「摷皮程度」,真的有需要執執佢。裝裱,理應是基本事,做得不好,責無旁貸。自己人看見心酸,外人看見丟架,後輩看見失笑。(上圖下) Sandy Choi 的 typography 海報,就是如此被糟蹋了,真可惜。


展品老化,可能遇人不淑,supplier 唔生性用着九流噴膠所至,責任還可以推卸。Typographical error,則較難原諒,話晒係「Hong Kong Designers Association」(HKDA) 嘛。曾經有人講過,康港設計師 (應不單是平面設計) 有兩範差勁,一,typo (typography) 差,二,over-designed「過火設計」。學子非常同意,在這裏暫且不探究原因,事實上差 typo、過火設計遍布全港。

現任 HKDA 會長 Eddy Yu 的名牌下方有一句話:「Good design should either be unnoticeable or be able to make people pause and think.」其實,bad design 亦然,而且它可以十分 noticeable。不幸地,好幾位自己十分敬重的本地設計前輩的語錄,都有出錯。100% 相信錯不在他們,但事情反映出,原來除了專業設計師難求外,專業的 artwork artist 也難求。短短一句可以有兩處錯。Full stop 可以時有時無。

互聯網普及後,改變了我們書寫和閱讀的習慣。「Apostrophe」(’) 很多時候都被誤輸入成「prime symbol」('),加上很多軟件只能顯示「prime symbol」,人們都漸漸把它們當作一樣,然而,它們是兩個不同的標點符號呢。要斟酌是與否,可能不是一般人要處理的問題,但若要稱自己為專業,弄清一些基本,是必要的。

文字處理中,「justify」俗稱「齊頭尾」不是不可以用,然而,不是人人曉用。不少人都偏愛「齊頭尾」,覺得一按下該設定,整段文字便「齊整」了,「美觀」了。可是,齊得不恰當,則會出現上圖之毛病 —— 穿晒窿。存放文字的 column 太窄,hyphenation settings 處理得不夠巧妙,一心想要的「齊整」變成字與字間「疏 lung lung」,醜怪無比兼妨礙閱讀。按下設定便算,不用眼睛不用腦袋去做設計,是不夠專業的行為。(縱使只為兩餐,都應該為了兩餐而認真點吧。客戶 (市場) 沒要求便不做?!)

Typography 不只是「揀揀字款」或「整靚啲字」,它是語言的視覺呈現,其重要性可想而知。當然,一句:who cares?可以完結整個對話,但在世上,確是有人 care 的 (西人多?)。

... ... ... ... ... ...

專業護衞。護衞專業。

究竟 ... ...

為了甚麼?

7 Comments:

Blogger John said...

說得好,這種錯/疏忽實在太顯眼。
我覺得這些都很不值。

2/2/07 02:32  
Blogger John said...

噢,還有,INNOCENTRE 前身其實是 ITC (Information Technology Centre),現在算是新包裝吧!但無論是 ITC 或者是 INNOCENTRE,都只是美其名。

2/2/07 02:42  
Blogger NumerouSak said...

To my observe in Australia, the importance of typography seems really ignored by many. I've asked one another design students from another university "do u think the title should kern a bit better?" she replied "no worries just a little matter"...

I still remember that in those typography lectures in Year 1, most of guys in the class I attended felt asleep...I understand how hard encouraging the importance of typography is, but I really feel sad as no one could led me to find out more then the lectures given. Thus I think the problem of "who cares typography" is not only a question for Hong Kong Designers, but also is for those who are too-much-relying on computer techniques.

Anyway this is the first time I could call out the trap of prime symbol misuse ...I've got a lesson at this post.

9/2/07 17:41  
Blogger Enoch said...

hello guys,

i'm a graphic designer from toronto, canada, but originated in hk. not to say that i'm very experienced, (in fact, just 2 years) but after reading this post about the hkda and hk's designers in general, i'm very disappointed at them, at least in the typographical standpoint. are the hk designers really this bad??? please tell me. no seriously. i mean, an association representing hk's design industry, to "protect design" but cannot protect their knowledge in type? ...come on now. yes, even for a little experience me can spot the difference between the hash marks, the rivers, and not to say, the presentations. it seems to me that all hk people care about in the core is money??
kinda remind me of the anya hindmarch "i'm not a plastic bag" incident: getting the bag "because it is an environmental bag"? oh please. i think it was re-sold at the price of $3000hkd or something? is the green message really getting across? or it's just another proof hk people's pride in having the brand name bags? (i know i shouldn't say 100% of hk designers are this bad, like the author of this blog at least is not)

but, please tell me what's the "weather" in the design industry guys. is this really the norm now or what?

totally agreeing on the word "superficial", as a man born in hk, i'm ashamed...what are these people actually thinking and doing???
this is also another reason for me not want to come back to hk...because i don't wanna be one of them, and i don't wanna be drown in this sea of craziness. because i would say, at least with a little bit of pride, that i truly love design, and it should be done with love and respect.
...
this is the 1st time i visit this blog. I LOVE YOU GUYS. keep it up!

7/8/07 13:57  
Blogger 莘莘學子 said...

enoch,謝謝你的光臨。

HKDA 是否真的如此不濟,我覺得不盡是。然而,進步的空間仍很大。有甚麼的設計師,有甚麼的協會,就有甚麼的氣候。我對康港設計風氣的看法,這兩年多來在這裏已經說了不少。雖則負面較多,但亦未至全絕望。

克服問題,抑或避過問題,都可以是「解決」問題的方法。不同人有不同取向。Right ?

{{ : )

7/8/07 19:00  
Anonymous a design student said...

睇左你對香港設計界好多不滿,
我想你都係香港人,我好有興趣睇下你本人可以做到d咩驚世作品?我估計以閣下ga審美眼光如果做設計e行應該會自殺...
如果人人都如你一般不停數算其他人ga不是,香港人真係無得救了,
希望你可以從別人努力的一方面想一下,

p.s應該駡的很多,但駡完又點?
你唔搞好佢?你有勇氣去試咩?
香港靠晒你la,頂你個肺!

19/9/07 12:10  
Blogger 莘莘學子 said...

表達不滿要做過驚世作品。

咁 ... ... 讚人咪要有駭人作品?!

{{ : )

21/9/07 01:47  

Post a Comment

<< Home